TROJAN & CHILL

Lights… Camera… Trojan? Now that just sounds dirty. Let’s clarify, this was a 48 minute film available on Youtube that was designed to NOT be watched. Yes, that’s right; with a title like &Chill, this film was designed to create the perfect atmosphere for people wanting to skip the Netflix and get straight to the chill. With sexual health studies, shameless product placement, and quirky commentary—this unique project blurred the lines between advertisement and entertainment.

Awards

Silver Clio: Film Craft (Copywriting)

Gold AToMiC: Best Broadcast Engagement

Silver AToMiC: Brand Content

Silver AToMiC: Digital Brand Experience

Agency: Forsman & Bodenfors

Air Date: September 2020