Nicole Luzine: Copywriter
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The Mobile Shop - BTS

 

BACK TO SCHOOL

A cross-Canada campaign to kick off back to school deals for The Mobile Shop executed creatively through visual cues inspired by nostalgic teacher stickers. Unified in-store kioks, flyers, CRM emails, mobile & web banners, and social media posts were created to help reinforce the idea that The Mobile Shop is here to validate your back to school purchases (especially phones).

Agency: Forsman & Bodenfors

Agency Network: Forsman & Bodenfors

Launch Date: September 2020

Client: The Mobile Shop

Creative Team

Chief Creative Officer: Matt Hassel

Executive Creative Director: Laura Kim

Art Director: Sabino Lops

Copywriter: Nicole Luzine