BACK TO SCHOOL
A cross-Canada campaign to kick off back to school deals for The Mobile Shop executed creatively through visual cues inspired by nostalgic teacher stickers. Unified in-store kioks, flyers, CRM emails, mobile & web banners, and social media posts were created to help reinforce the idea that The Mobile Shop is here to validate your back to school purchases (especially phones).
Agency: Forsman & Bodenfors
Agency Network: Forsman & Bodenfors
Launch Date: September 2020
Client: The Mobile Shop
Creative Team
Chief Creative Officer: Matt Hassel
Executive Creative Director: Laura Kim
Art Director: Sabino Lops
Copywriter: Nicole Luzine