SOCIAL MEDIA MADNESS
The ask was an ongoing project: How can a grocery store stay relevant on social media and even (dare we say)… fun? Well, if there’s one thing the internet loves, it’s memes and hot gossip (yes I know that’s two things but pls don’t make me choose!). We were constantly on the lookout for opportunities to build off of social trends while still incorporating the Food Basics voice and values.
These examples were based off of: The Bachelor Finale | Love is Blind Season 1 | The Dolly Parton Challenge
Agency: OPEN Creative Company
Launch Date: January - February 2020