Nicole Luzine: Copywriter
Screen Shot 2021-09-14 at 1.39.20 PM.png

Batiste Dry Shampoo

 Batiste Canada

Batiste UK had created a TV spot that was perfect for their target in the UK. So how do we make it relevant within Canada? We were given a full commercial and rewrote the order, script and story while still using the same video assets in order to make it unique in its own right. While keeping in mind the pandemic, inclusion of diversity, and Batiste’s brand voice; this is the end result.

Creative Team

Chief Creative Officer: Matt Hassel

Head Client Services: Julien Bissuel

Art Director: Sabino Lopps

Copywriter: Nicole Luzine

Copywriter: Robin Porter